The Concept of web Design
Web design encompasses many different skills
and disciplines in the production and maintenance of websites. The different
areas of web design include web graphic design; interface design; authoring,
including standardised code and proprietary software; user experience design;
and search engine optimization. Often many individuals will work in teams
covering different aspects of the design process, although some designers will
cover them all. The term web design is normally used to describe the design
process relating to the front-end (client side) design of a website including
writing mark up.
Web design partially overlaps web engineering
in the broader scope of web development. Web designers are expected to have an
awareness of usability and if their role involves creating mark up then they
are also expected to be up to date with web accessibility guidelines.
Tools and technologies Web designers use a
variety of different tools depending on what part of the production process
they are involved in. These tools are updated over time by newer standards and
software but the principles behind them remain the same.
Web graphic designers use vector and raster
graphics packages for creating web formatted imagery or design prototypes.
Technologies used for creating websites include standardised mark-up, which
could be hand-coded or generated by WYSIWYG editing software. Search engine
optimisation tools may be used to check search engine ranking and suggest
improvements.
Skills and techniques Marketing and
communication design Marketing and communication design on a website may
identify what works for its target market. This can be an age group or
particular strand of culture; thus the designer may understand the trends of
its audience.
Designers may also understand the type of
website they are designing, meaning, for example, that (B2B) business-to-business
website design considerations might differ greatly from a consumer targeted
website such as a retail or entertainment website.
User
experience design and interactive design
Users understanding the content of a website
often depends on users understanding how the website works. This is part of the
user experience design. User experience is related to layout, clear
instructions and labeling on a website. How well a user understands how they
can interact on a site may also depend on the interactive design of the site.
Page
layout
Part of the user interface design is affected
by the quality of the page layout. For example, a designer may consider if the
sites page layout should remain consistent on different pages when designing
the layout. Page pixel width may also be considered vital for aligning objects
in the layout design.
Typography
Web designers may choose to limit the variety
of website typefaces to only a few which are of a similar style, instead of
using a wide range of typefaces or type styles. Most browsers recognize a
specific number of safe fonts, which designers mainly use in order to avoid
complications.
Motion
graphics
The page layout and user interface may also be
affected by the use of motion graphics. The choice of whether or not to use
motion graphics may depend on the target market for the website. Motion
graphics may be expected or at least better received with an
entertainment-oriented website. Many web design company in kolkata uses motion graphics.
Occupations
In any website design company in kolkata, there are two primary jobs involved in creating
a website: the web designer and web developer, who often work closely together
on a website. The web designers are responsible for the visual aspect, which
includes the layout, coloring and typography of a web page. Web designers will
also have a working knowledge of using a variety of languages such as HTML,
CSS, JavaScript, PHP and Flash to create a site, although the extent of their
knowledge will differ from one web designer to another.
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